The Network. Intuitive. The Next Chapter with Peter Dinklage

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Executive Platform

– August 25, 2017 – 12 Comments

It’s been just over two months since Cisco unveiled our vision for the new era of networking, The Network. Intuitive. The response has been amazing. Employees, partners, customers, and influencers are all excited about what happens when a network constantly, learns, adapts and protects.

And the more people learn what Cisco’s intent-based network can do, the more excited they get.

Which is why we asked Peter Dinklage to tell the next part of the story in a video launched today (one below). This next chapter is about helping businesses understand just how game-changing the new network is – and that Cisco is the only company capable of building that network.

To help businesses understand what Cisco’s network makes possible, they need to hear about these innovations in a simple and relatable way. We worked with Ogilvy, our new agency, to develop the idea for the video. The team did a fabulous job making something that is both surprising and bold – just like the new network.

Peter Dinklage is the perfect messenger because of his global fame and ability to speak in a bold, intelligent, and captivating way. As he wanders through the streets of London, you hang on to each of his words as he describes just how simple – and monumental – the new network is.

This video provides the air cover our sales teams and partners need by creating buzz and excitement in the marketplace. It becomes a reason to connect to discuss how Cisco can help businesses meet their goals using the new network. It also brings a strong sense of pride for our brand to our employees, partners, and loyal customers.

I’m so excited to have Peter on board. And so proud to share this video with the world.

Help us amplify the next part of the network story by sharing the video on your social channels using #networkintuitive.


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  1. Dan Scubar

    August 31, 2017 at 12:22 pm

    Great Post with Peter Dinklage #GOT

  2. Janet Watson

    August 30, 2017 at 2:25 pm

    “Epic” video (and great timing with the premier of GOT finale). Proud to be part of Cisco.

  3. Anonymous

    August 29, 2017 at 11:48 pm

    Fantastic Video!! no one could deliver this message better than Peter Dinklage!

  4. Mark Murphy

    August 29, 2017 at 1:25 pm

    Thrilled to drive forward this message as Cisco continues to lead…

  5. Debora Berberian

    August 28, 2017 at 9:45 pm

    Fantastic video. Keeps viewer interested with great images and content. I’m excited to share this video with my network.

  6. Fredrick Da-Costa

    August 28, 2017 at 3:09 pm

    Interesting and amazing on how Cisco thought of a way to deliver this message! Seeing Peter in this video is awesome, and the way he delivered the message, gives anyone new to CISCO as a Leader in Networking. The Network. Intuitive: Constantly Learning! Adapting!! and Protecting!!! It’s all about Leadership!

  7. Emilio Fernández

    August 28, 2017 at 3:52 am

    Great for Partners to create buzz, tks Karen

  8. Ken Sherman

    August 26, 2017 at 5:21 pm

    An impressive message, impressively delivered. Not many actors can communicate that effectively without calling attention to themselves inadvertently overriding the message. Peter Dinklage, with the Director and the whole production team pulled it off. I couldn’t help admiring what I was seeing and hearing, but I learned what you were trying to teach me in one take.

  9. Scott Merritt

    August 26, 2017 at 6:34 am

    Progress is relentless. The exponential increases will have us living in a science fiction story in no time. Hopefully, it’s one of the good ones.

  10. Anonymous

    August 26, 2017 at 1:32 am

    Cool!!!!!! Just like the “Machine”

  11. Diane Parrish

    August 25, 2017 at 10:43 am

    Great post, Karen!

  12. Tim Murray

    August 25, 2017 at 8:14 am

    Great video. Great message.