Sprint bets big on unlimited data – CNET


Sprint is getting more aggressive in its pricing on unlimited data as it feels the heat from traditional competitors as well as new ones, like Comcast.

On Thursday, Sprint, nation’s fourth largest wireless carrier, launched new pricing for its Unlimited Freedom plans, basically making the 50 percent off savings it offered as a promotion to get new customers to switch from AT&T or Verizon, part of its permanent plan. And because 90 percent of Sprint’s customers were signing up for unlimited data, the company said it’s eliminating all other rate plans that let customers buy smaller increments of data.

Starting Friday customers will be able to get:

  • Unlimited Data, Talk and Text for $50 a month for the first line.
  • Two lines for $40 a month per line.
  • Four lines for $30 a month per line.

Sprint’s announcement comes as Comcast enters the wireless market with an unlimited offer starting at $45 a month. The new competition from cable comes as the big four wireless carriers have been trying to outdo each other with deals and promotions that include unlimited data offers in an effort to win new customers.

Over the past few months, T-Mobile “eliminated” the taxes and fees on its unlimited plan, Verizon brought back its unlimited plan with no limitation on video streaming (which T-Mobile quickly matched), Sprint went and undercut both with its promotion, and AT&T lowered the price on its own unlimited option. Earlier this week, AT&T also said it would throw in a free subscription to HBO’s streaming service to entice customers to sign up.

The plan allows users to stream video at in high-definition and offers 10 gigabytes of data per line for hotspot use. Like other unlimited plans from competitors, customers data could be slowed if they use more than 23GB of data in a month.

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