The project centers on a Smart Wi-Fi solution built with Cisco wireless technology and Purple analytics. The implementation provides a pervasive Guest Wi-Fi network available throughout Deep Ellum, Dallas’ thriving mixed use arts district. Guests can connect to the Deep Ellum Experience network and enjoy free Wi-Fi internet access while frequenting the many locally-owned retail stores, restaurants and clubs in the area.
The technology allows for analytics data to be collected providing detailed data and demographic behavioral insights that will increase footfall to local businesses via customer engagement. From traffic flow information, to where best to grab a bite to eat or pick up tickets for an event, the solution allows proprietors to communicate with visitors based on their likes, social interests and frequency of visits.
John Yrigoyen, Director of Mobility for GDT said, “We have taken a great deal of time to understand the capabilities of Purple and we currently view this solution as the market leader based on the rich data it delivers, the connectors in place with platforms such as TripAdvisor and the training and support provided by the team. We see so much potential in our partnership and are excited to roll out our combined solution to more locations, such as cities and colleges in the near future.”
Founded in 1996, GDT has a 20-year history of delivering technology solutions for telecom and enterprise customers. Specializing in complex deployments, the Deep Ellum Experience smart city project is a natural fit for the company which is home to over 200 of the most highly sought-after engineers in the industry. That talent is on display in the Deep Ellum project which represents the beginning of a shift for cities toward developing more comprehensive smart city strategies.
When asked about the relationship with GDT and Deep Ellum, Gavin Wheeldon, CEO of Purple, said, “The installation with Deep Ellum is a perfect example of how Purple can work with partners to deliver a solution to a city or a space which will enable the Internet of Things to deliver genuine value to that location and its visitors.
“Helping locations to become ‘smart’ is one of the fundamental elements of the Purple solution and has driven much of our development to date around features such as location based services and real time marketing communication tools. We look forward to building on our relationship with GDT and supporting the team as they take their Deep Ellum Experience prototype to other locations around the US in the coming months.”
GDT is an award-winning technology integration partner with revenue nearing a billion dollars annually. GDT is Cisco Gold Reseller with triple master specializations and an impressive list of awards that includes Cisco Enterprise Partner of the Year for four consecutive years. With headquarters in Dallas, Texas, GDT maintains offices in the Northeast and on the West Coast of the US, as well as an international presence in Australia, Canada, Hong Kong, India, Singapore, and the UK. GDT translates the latest ideas and technologies into inventive solutions that accelerate outcomes and realize the goals of IT and the vision of business leaders.