Magic Memories Grows its Business by Capturing Smiles Across the World

Press Release

Magic Memories Grows its Business by Capturing Smiles Across the World

Global tourist experience business accelerates international growth with NetSuite

SUITEWORLD18—LAS VEGAS—Apr 26, 2018



Magic Memories, a business that is revolutionising the guest experience at tourist destinations around the world, has successfully implemented NetSuite OneWorld to support its growth from humble beginnings in Queenstown, New Zealand, to a US$120 million business with a presence at over 170 attractions.

Magic Memories was founded by John Wikstrom and Stuart Norris in 1995 when they saw an opportunity to help travellers capture memories amidst their travels. Wikstrom and Norris realised that not everyone has the talent, skill or equipment to capture high end photographs and video while on vacation and established Magic Memories to provide innovative photography and video products, such as personalised photobooks and shareable digital content. It now partners with some of the most iconic tourist attractions in the world, including Legoland in California, Barcelona Football Club, London Sea Life Aquarium and Warner Bros. Movie World on Australia’s Gold Coast.

Magic Memories has grown from US$30 million in 2015 to US$120 million currently and now operates in ten countries, with approximately 2,500 staff, across its 170 partner attractions around the world. The rapid growth meant Magic Memories needed systems in place that could manage the demands of a sophisticated global business. The business had outgrown its existing management systems, including Xero and manual spreadsheets, and needed an integrated solution that could support operations in multiple countries and across multiple tax systems and currencies.

“Expansion has always been a key aim for Magic Memories, since we first started out and we wanted to be prepared for the future and equip the business with a sophisticated ERP system that could integrate our processes in a single source of truth. Oracle NetSuite gives us exactly that—a future-proof system that expands with us,” said Simon Robinson, acting chief financial officer, Magic Memories. “OneWorld supports our core financial, procurement and supply chain needs and enables us to continue to grow and expand, without operational challenges. When we chose NetSuite as we wanted to build a long-term strategy on a robust system that could grow and scale with the business.”

NetSuite OneWorld has allowed Magic Memories to simplify its reporting processes from days to just hours. These time savings are an added bonus to the flexibility the cloud-based system already provides, which include remote access and its ability to localise the platform to service the region in which it operates. NetSuite’s support for multi-currency, multi-language operations, also means the business remains compliant no matter of its geographic location.

Robinson continued, “we chose NetSuite OneWorld as our ERP system in December 2013 as we were confident that it could meet the needs of our increasingly geographically dispersed business, integrate the whole supply chain and set us up for growth. It’s a system that is well suited to the US$200-500 million company we want to be, as well as the size we were then and are now.”

“It’s been encouraging to see the successful evolution of Magic Memories over the past five years. We’re proud to have played a key role by supporting its growth across multiple regions, and providing Magic Memories with a flexible, global system needed to sustain its global expansion,” said Lee Thompson, group vice president and general manager, Asia Pacific and Japan (APJ) Cloud/ERP at Oracle NetSuite.


Contact Info
Suzanne Myerson
Oracle NetSuite Public Relations
+61 414 101 583
suzanne.myerson@oracle.com

About Magic Memories

Founded in 1995, Magic Memories is the global leader in making people smile. Our Smile Teams are passionate about capturing your once-in-a-lifetime moments at iconic attractions around the globe. We’re always looking for new, innovative ways to help you personalize and commemorate your most exciting experiences. To learn more, visit https://www.magicmemories.com.

About Oracle NetSuite

Oracle NetSuite pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, it provides a suite of cloud-based financials/Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries. For more information, please visit http://www.netsuite.com.

Follow NetSuite’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

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Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


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Suzanne Myerson

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Alex’s Lemonade Stand Foundation Continues One Girl’s Fight Against Childhood Cancer

Press Release

Alex’s Lemonade Stand Foundation Continues One Girl’s Fight Against Childhood Cancer

NetSuite Enables Nonprofit to Focus on What’s Important as it Undergoes Rapid Growth, Extends its Mission to Research

SUITEWORLD18—LAS VEGAS—Apr 25, 2018



Alex’s Lemonade Stand Foundation (ALSF), a national foundation dedicated to raising funds for research into new treatments and cures for all children battling cancer, has selected NetSuite to optimize its financial, donor relations and marketing programs. With NetSuite, the Foundation can increase efficiencies, support its growth and focus on its mission while expanding into new areas such as data-driven research.

Established in 2004, Alex’s Lemonade Stand Foundation is focused on changing the lives of children with cancer through funding impactful research, raising awareness, supporting families, and empowering everyone to help cure childhood cancer. Inspired by Alexandra Scott’s personal battle with neuroblastoma, a childhood form of cancer, and her initial lemonade stand that she opened when she was just four years old, the foundation has raised more than $150 million. To manage its growth, grant distribution, an expanding range of fund raising events, and keep administration costs low to make sure donors’ money is going to the mission, Alex’s Lemonade Stand Foundation selected NetSuite.

“We’re focused on continuing Alex’s fight to bring an end to childhood cancer and support the many families and medical professionals involved in that struggle,” said Liz Scott, Alex’s mother and co-executive director of the Foundation. “As we continue to expand into research of our own, we needed a system that could support our growth and help us better manage our operations. NetSuite was the answer.”

With NetSuite, Alex’s Lemonade Stand Foundation has been able to streamline financial management and marketing. By eliminating previously manual and time-consuming processes, NetSuite has enabled the Foundation to focus on its mission and launch new initiatives, including the way the funds are dispersed. Since 2005, the Foundation has funded more than 800 research projects at 135 hospitals and since 2008, it has also provided support for families that are forced to travel get cancer treatments. In 2017, Alex’s Lemonade Stand Foundation created the Childhood Cancer Data Lab. It has built out a team of data scientists, engineers and designers to create an informatics lab using publicly available sources to make cancer data and analysis widely available, easily mineable and broadly reusable.

“Alex’s Lemonade Stand Foundation is truly inspirational and has shown just how far one person’s vision can reach,” said Evan Goldberg, executive vice president of development, Oracle NetSuite. “We’re thrilled to support nonprofits like ALSF and are happy that we are able to provide the tools they need to focus on the things that will advance their mission.”

NetSuite will host its own lemonade stand at SuiteWorld18. Attendees can make greeting cards for children undergoing treatment, learn about their inspirational stories and are encouraged to share their experience via social media using the hashtags #GiveBack2Alex and #SuiteWorld18. For 2,000 posts, NetSuite will donate $5,000 to Alex’s Lemonade Stand Foundation and for 3,000 posts, NetSuite will donate $10,000 to help find a cure.


Contact Info
Michael Robinson
Oracle NetSuite Corporate Communications
781-974-9401
michael.s.robinson@oracle.com

About Alex’s Lemonade Stand Foundation

Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $150 million toward fulfilling Alex’s dream of finding a cure, funding over 800 pediatric cancer research projects nationally. In addition, ALSF provides support to families affected by childhood cancer through programs such as Travel For Care and SuperSibs. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

About Oracle NetSuite

Oracle NetSuite pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, it provides a suite of cloud-based financials/Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries.

For more information, please visit http://www.netsuite.com.

Follow NetSuite’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


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Michael Robinson

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VIVOBAREFOOT Makes Giant Strides in Transforming the Footwear Industry

Press Release

VIVOBAREFOOT Makes Giant Strides in Transforming the Footwear Industry

Leading London-based Barefoot Shoe Company Turns to NetSuite to Support Growth and Shift in Focus to Ecommerce

SUITEWORLD18—LAS VEGAS—Apr 25, 2018



VIVOBAREFOOT, a global barefoot shoe company, has selected Oracle NetSuite to support its transition to an ecommerce business model and its ambitious plans for international growth that include a goal to reach £100 million within the next five years. With NetSuite, VIVOBAREFOOT will be able to eliminate the complexity of its previous systems so that it can quickly and easily monitor and act on critical business data.

Galahad Clark, a 7th generation descendent of the Clark Shoes company founded VIVOBAREFOOT with his cousin Asher Clark in 2012. Their mission is to change the footwear industry based on one simple insight—shoes should let your feet do their natural thing. Every shoe features a patented, ultra-thin, puncture-resistant sole that protects the foot and allows maximum sensory feedback.

To accelerate its growth, VIVOBAREFOOT decided to increasingly focus on ecommerce and delivering great customer experiences and has gone from selling 6,000 pairs of shoes online in 2012 to 120,000 pairs in 2017. In order to manage this growth, support its transition to an ecommerce business and maintain control over its brand and customer experience, VIVOBAREFOOT implemented NetSuite.

“NetSuite is the perfect complement to VIVOBAREFOOT’s omnichannel approach, allowing us to sell through multiple channels and preparing us for the growth we expect over the coming years,” said Damian Peat, Operations Director at VIVOBAREFOOT.

With NetSuite, VIVOBAREFOOT is able to track and manage inventory of the roughly 100 different lines of shoes it produces each year across manufacturing facilities in Portugal, China and Ethiopia. In addition, VIVOBAREFOOT can track financials across its London store, online and franchises in Europe. By unifying inventory, orders and financials on one platform, VIVOBAREFOOT is able to eliminate the complexity of its legacy systems from Prima, Sage 50 and Divendo and focus on continuing to innovate in footwear. For example, VIVOBAREFOOT recently added a vegan line of shoes, an Internet of Things-based smart shoe and an amphibious adventure shoe that features a foam sole made from algae blooms, not only ending the reliance on petrochemicals traditionally used in shoes, but also removing harmful freshwater algae.

“Innovative, fast-growing companies like VIVOBAREFOOT that recognize a new market and capitalize on it quickly are exactly the types of businesses NetSuite has been supporting for nearly two decades,” said Mark Woodhams, vice president EMEA, Oracle NetSuite. “The innovation, intelligent leadership, and drive are what make VIVOBAREFOOT special. By helping them meet their customers’ expectations and expand into new markets we are fulfilling our mission of helping our customer grow today and beyond.”


Contact Info
Michael Robinson
Oracle NetSuite Corporate Communications
781-974-9401
michael.s.robinson@oracle.com

About VIVOBAREFOOT

VIVOBAREFOOT launched in 2012 as a standalone brand, and is based in London, England. VIVOBAREFOOT is on a mission to change the footwear industry based on one simple insight—shoes should let your feet do their natural thing. The shoes feature a patented, ultra-thin, puncture-resistant sole in every shoe that protects the foot and allows maximum sensory feedback. Designed using ancient wisdom with modern technology VIVOBAREFOOT is a complete shoe collection for off road, exercise and everyday wear, as well as a line for kids. Created by two cousins from a long line of cobblers, Galahad and Asher Clark are on a quest to make the perfect shoe—perfect for feet. VIVOBAREFOOT footwear is produced sustainably using recycled, locally sourced materials in independently monitored factories. For more information on VIVOBAREFOOT, visit www.vivobarefoot.com.

About Oracle NetSuite

Oracle NetSuite pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, it provides a suite of cloud-based financials/Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries.

For more information, please visit http://www.netsuite.com.

Follow NetSuite’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


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Michael Robinson

  • 781-974-9401

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Loot Crate Achieves Explosive Growth on NetSuite

Press Release

Loot Crate Achieves Explosive Growth on NetSuite

Innovator in Subscription Fandom Finds Flexibility and Success Through Collaboration with NetSuite

SUITEWORLD18—LAS VEGAS—Apr 25, 2018



Loot Crate, the worldwide leader in fan subscription boxes, has implemented NetSuite to manage the rapid growth its undergone in just five years. With NetSuite, Loot Crate has a unified and flexible platform to scale with its growth and handle the complex requirements of its business model.

Ranked #1 on the 2016 Inc. 5,000, and named the fastest growing company in the U.S., Loot Crate is a fan commerce and subscription business delivering themed crates to the world’s most passionate fans. By partnering with more than 250 licensors in sports, entertainment, anime and video games, Loot Crates offer exclusive collectors’ items, from apparel to unique fan experiences to action figures. Loot Crate has delivered over 14 million crates to subscribers in 35 territories globally since it was launched in 2012. To manage the increasing business complexity presented by rapid subscription growth-two warehouses, more than 5,000 active SKUs, and in-house kitting and assembly-Loot Crate selected NetSuite.

“Our success has been built on a unique business model that pairs fandom with the customer experience,” said Erich Gazaui, CIO at Loot Crate.  “Our customers, called Looters, can subscribe to a crate that specifically speaks to their fandom, but they won’t know what items are going to be included until the crate arrives. This creates anticipation, surprise and excitement and has enabled us to create a tight knit community that is rapidly growing. With our high volume of transactions and revenue model, getting the right systems in place was critical to our continued growth.”

NetSuite has provided Loot Crate with the flexibility and scalability required to support its business model, which is based on recurring billing, similar to a software company where payment is time-based rather than fulfillment-based. With NetSuite, Loot Crate is able to manage over 70,000 transactions for fulfillment each day while modernizing and streamlining financials, order management, inventory management, customer relationship management (CRM) and business intelligence systems.

To further streamline business operations and enhance the experience it offers to customers, Loot Crate took advantage of the agility and flexibility offered by NetSuite’s SuiteCloud Development Platform to build a custom tool – The LC Assortment Planner’ – to identify the optimal products to include in each crate and gain real-time insights into business operations. This includes how target unit costs are affected, product weight thresholds for shipping, the ability to update order quantities as sales forecasts change, and a built-in SKU encoder that automates the creation of SKU IDs at the item level.

“Loot Crate’s unique approach to merchandise for fans all over the world and the growth the company has achieved in such a short time is a testament to innovative thinking and execution,” said Jim McGeever, executive vice president, Oracle NetSuite. “With NetSuite helping to manage its operations and automating cumbersome tasks, Loot Crate and other businesses like it can focus on the things that drive growth.”


Contact Info
Michael Robinson
Oracle NetSuite Corporate Communications
781-974-9401
michael.s.robinson@oracle.com

About Loot Crate

Founded in 2012, Loot Crate™ is a leading subscription commerce platform targeting super fans of entertainment franchises. Loot Crate partners with major studios, game companies, comics publishers, professional sports leagues and personalities in the shared curation of premium and exclusive consumer products in themed mystery boxes, delivered directly to subscribers’ doorsteps. Loot Crate was ranked #1 fastest-growing private company by Inc. magazine’s Inc. 5000 as well as #1 on Deloitte’s Fast 500 list for 2016. For more information and to sign up for a Loot Crate subscription, please visit www.lootcrate.com and for sports subscriptions please see www.sportscrate.com.

About Oracle NetSuite

Oracle NetSuite pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, it provides a suite of cloud-based financials/Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries.

For more information, please visit http://www.netsuite.com.

Follow NetSuite’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


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Michael Robinson

  • 781-974-9401

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Oracle Named a Leader Again in 2018 Gartner Magic Quadrant for Enterprise Integration Platform as a Service

Press Release

Oracle Named a Leader Again in 2018 Gartner Magic Quadrant for Enterprise Integration Platform as a Service

Oracle evaluated based on its ability to execute and completeness of vision

Redwood Shores, Calif.—Apr 25, 2018



Oracle today announced that it has been named a Leader in Gartner’s 2018 “Magic Quadrant for Enterprise Integration Platform as a Service” report¹ for the second consecutive year. Oracle believes that the recognition is testament to the continued momentum and growth of Oracle Cloud Platform in the past year.

Oracle Cloud Platform, which includes Oracle’s iPaaS offerings, has rapidly expanded its installed base in the last year, reaching almost 3,000 customers—nearly triple its size from fiscal year 2017.

“In our view, being recognized as a Leader for two years in a row further demonstrates the value Oracle Cloud Platform is delivering to thousands of enterprises every day,” said Vikas Anand, vice president of product management, Oracle.  “Our comprehensive iPaaS offering has eliminated the barriers between various Oracle and non-Oracle ERP, HCM, and CX applications to provide a seamlessly connected business spanning cloud and on-premises. This comprehensive and easy to use offering, combined with strong synergy with the rest of the Oracle Cloud portfolio, continues to help our customers successfully transform and evolve their businesses by leveraging modern integration technologies, including artificial-intelligence and machine learning-powered services.”

Oracle recently announced autonomous capabilities across its entire Oracle Cloud Platform portfolio, including application and data integration. Autonomous capabilities include self-defining integrations that help customers rapidly automate business processes across different SaaS and on-premises applications, as well as self-defining data flows with automated data lake and data prep pipeline creation for ingesting data (streaming and batch). Oracle also recently introduced Oracle Self-Service Integration, enabling business users to improve productivity and streamline daily tasks by connecting cloud applications to automate processes. Thousands of customers use Oracle Cloud Platform, including global enterprises, along with SMBs and ISVs to build, test, and deploy modern applications and leverage the latest emerging technologies such as blockchain, artificial intelligence, machine learning and bots, to deliver enhanced experiences.

Gartner positions vendors within a particular quadrant based on their ability to execute and completeness of vision.  According to Gartner, “During 2017, the Leaders quadrant accounted for almost 30,000 clients and more than $600 million in revenue, representing more than half of the entire EiPaaS market. The vendors in this quadrant have client numbers in the thousands for their EiPaaS offering, and often many thousands of indirect users via embedded versions of the platform and through “freemium” options. They have a solid reputation, with notable market presence and a proven track record in enabling multiple integration use cases — often supported by the large global networks of their partners. Their platforms are well-proven and functionally rich, with regular releases to rapidly address this fast-evolving market. As the market evolves to provide further capabilities over the coming months and years, it is the Leaders that are best positioned to continue pushing their dominance, although leadership cannot be taken for granted. In the fast-moving EiPaaS market, one misstep could have catastrophic consequences.”

“GE leverages Oracle Integration Cloud to streamline commercial, fulfilment, operations and financial processes of our Digital unit across multiple systems and tools, while providing a seamless experience for our employees and customers,” said Kamil Litman, vice president of software engineering, GE Digital. “Our investment with Oracle has enabled us to significantly reduce time to market for new projects, and we look forward to the autonomous capabilities that Oracle plans to soon introduce.”

Gartner states, “An integration platform as a service (iPaaS) solution provides capabilities to enable subscribers (aka “tenants”) to implement data, application, API and process integration projects involving any combination of cloud-resident and on-premises endpoints.” The report adds, “This is achieved by developing, deploying, executing, managing and monitoring integration processes/flows that connect multiple endpoints so that they can work together.”

Oracle’s iPaaS offerings include Oracle Integration Cloud and Oracle SOA Cloud, both part of Oracle Cloud Platform. Oracle Integration Cloud is a simple and powerful integration platform targeting ad hoc integrators with tools such as process automation, while Oracle SOA Cloud delivers a high-control platform for specialist integrators. With more than 100 adapters, customers can quickly integrate and scale Oracle, third-party, and on-premises applications, APIs, people and devices. Additionally, Oracle has many other cross-PaaS offerings that can be combined with Oracle’s iPaaS services to deliver greater productivity.  Those services include Oracle Data Integration Platform Cloud, to support real-time data streaming, batch data processing, and enterprise data quality and governance; Oracle API Platform Cloud, for API first design and management; and Oracle IoT Cloud, for IoT integration. Oracle API Platform Cloud, leveraging Apiary’s unique API-first design tool used by over 300,000 developers and 400,000 APIs, is designed to eliminate the complexities associated with transforming on-premises API solutions into the cloud, so companies can thrive in the digital economy.

Download a complimentary copy of Gartner’s 2018 “Magic Quadrant for Enterprise Integration Platform as a Service” here.

¹ Gartner, “Magic Quadrant for Enterprise Integration Platform as a Service,” by Keith Guttridge, Massimo Pezzini, Eric Thoo, Bindi Bhullar, Betty J. Zakheim, April 18, 2018

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Contact Info
Nicole Maloney
Oracle
+1.650.506.0806
nicole.maloney@oracle.com

Kristin Reeves
Blanc & Otus
+1.925.787.6744
kreeves@blancandotus.com

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


Talk to a Press Contact

Nicole Maloney

  • +1.650.506.0806

Kristin Reeves

  • +1.925.787.6744

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From Home Kitchen to Multimillion Dollar Business: hint® Achieves Rapid Growth on NetSuite

Press Release

From Home Kitchen to Multimillion Dollar Business: hint® Achieves Rapid Growth on NetSuite

NetSuite Helps Pioneering Healthy Lifestyle Company Innovate and Scale in a Crowded Market

SUITEWORLD18—LAS VEGAS—Apr 24, 2018



hint inc., a San Francisco-based provider of unsweetened, fruit flavored water, has grown from a family-run business to a multimillion-dollar company in just a decade with NetSuite. As its founder eyes growth targets of $1 billion, NetSuite will enable hint® to scale its critical business systems as it goes toe-to-toe with industry giants.

Started by Kara Goldin in the kitchen of her San Francisco Bay Area home in 2005, hint was inspired by Goldin’s personal health journey. To replace her 10-can-a-day Diet Coke habit and stay off the soda, Goldin wanted to make water more drinkable and started to experiment by adding fruit into pitchers of water. After rave reviews from her friends and family, and the failure to find a similar unsweetened flavored water in the market, Goldin pitched the idea to Whole Foods. An initial 10 cases sold out overnight and within six months, hint water was on the shelves of Whole Foods stores nationwide. To support this rapid growth, scale the business and ensure products are manufactured as close as possible to the point of distribution, hint selected NetSuite.

“I didn’t set out to launch a beverage company, but as I learned more about the options available to consumers, I realized that it was time to shake things up,” said Goldin, a former long-time AOL executive. “The market was ready, but it was still dominated by centuries-old stalwarts. To have our voice heard in such a crowded space, we needed to couple all of our startup energy and enthusiasm with business processes that allowed us to operate like a much larger firm. NetSuite has given us a platform to grow our business so that we can focus on delighting our customers.”

With NetSuite, hint has been able to avoid IT complexity as its business has grown by automating inventory and order management practices with financial and accounting processes from a very early stage. By adopting business process best practices of much larger organizations from the beginning, hint has been able to quickly capitalize on market opportunities. Building on this success, hint started selling direct to consumers in 2014 and B2C sales now make up a huge percentage of hint’s business.

“hint offers so many lessons on purposeful growth, from its very inception, to the way it continues to influence the industry,” said Jim McGeever, executive vice president Oracle NetSuite. “We are excited to partner with the hint team to help support its next stage of growth.”


Contact Info
Michael Robinson
Oracle NetSuite Corporate Communications
781-974-9401
michael.s.robinson@oracle.com

About hint Inc.

hint inc., the San Francisco-based company founded by entrepreneur Kara Goldin in 2005, is a healthy lifestyle brand known for its delicious unsweetened flavored water. hint® makes it easier and more enjoyable for consumers to live healthier lives. The company’s products have received numerous accolades, including Best Flavored Water (Health, Men’s Health, and SELF), Best New Product (Better Homes and Gardens) and the Silver Stevie Award for Best New Product. Since its launch, hint has been making water taste great without adding any sugar or diet sweeteners. hint’s brands include its flagship product, hint water, its sparkling product line, hint fizz®, and its lightly caffeinated line, hint kick®. hint recently expanded its product offerings into other health and wellness categories with the launch of hint sunscreen spray, a SPF 30 mist that is oxybenzone and paraben-free and scented with hint fruit essences. hint’s products are available nationwide in most major specialty and grocery stores and are available at drinkhint.com for delivery direct to your door. For more information, visit www.drinkhint.com..

About Oracle NetSuite

Oracle NetSuite pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, it provides a suite of cloud-based financials / Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries.

For more information, please visit http://www.netsuite.com.

Follow NetSuite’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle

The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


Talk to a Press Contact

Michael Robinson

  • 781-974-9401

Read more