Websites are meant to inform, update, and disseminate information to the right intended market, readers or customers.
Just like any other platform where a business makes a relationship with its customers, there needs to be an emphasis on first impressions.
A good first impression gives customers an idea of the competitive nature of the company, especially as far as organizing corporate structure, being attentive to details, and valuing customer service is concerned.
To keep your website generating the right traffic, emphasize particular areas such as the content, layout, call to action, ease of navigation, and visual presentation. Enforcing these values when creating your websites gives customers incentives to maintain their loyalty to your products and services, which helps to generate more internet traffic in general.
Content is the most important part of the website. Your website’s content needs to be readable while engaging the interests of your readers. One of the elements your content should focus on is the ability to grab and hook your reader’s attention. Critical and core information that you need the reader to take notice of should be outlined and distinguished from the rest of the content by the use of formatting styles. Using bold formats and increasing the font ensures that any visitor would have their attention attracted to that part of the content. You can also change the font color to generate particular interest.
Additionally, the content needs to be interesting to read. Boring content that is blunt does not generate the right kind of buzz for a customer to ensure that they take an informed action of purchasing your services or products. The won’t be excited about sharing the content through social media platforms either. When writing the content, more effort should be put into research to ensure that the reader is provided with the most updated and relevant information possible.
Depending on the nature or intent of the website, you can employ various tools to give customers a good overall impression. If the content is frequently informative and interesting, more customers will be willing to come back to your site every time you post something new. They’ll be looking forward to the newer material being published.
The layout of a website pertains to the organization of the content presented on each web page. The organization of the tabs and their general appearance gives the reader an idea of how organized the content is and can significantly influence the readability and navigation of the content. Look into using a general structure (also known as a template, layout, or theme) for your website that is simple yet effective in presenting your message to the client. For instance, on the welcome page, the headline should be followed by a subheading that defines what the page would be talking about. Below the content that follows your title, the page should contain an appropriate call to action to customers to read other posts, check out a product, or directs them to find more information at a different location.
Also, the use of any additional non-text material that seeks to reinforce your information presented on the content should be appropriately positioned on the site. The location of pictures and videos says a lot to a customer. If the video is placed above the content, then the content of the video becomes the subject of that particular page. When it is positioned below the content, it gives customers an idea that the information on the video serves the purpose of reinforcing what was said within the text content.
Ease of Navigation
To achieve a wow factor for your visitors, make sure you provide a seamless experience and easy navigation through your pages. Navigating from one page of the website to another should be simple and straightforward. You should keep the tabs organized in a way that customers can predict the content and subsequent pages contained in each of the tabs. Making the navigation complex confuses customers, and they’ll easily get lost. Uniqueness is encouraged when designing your website, but when it comes to navigation, customers prefer a site where they can find their way out and through with a problem. Confused readers who can hardly find their way around the website are more likely to leave and never come back compared to readers who can easily find what they want so they are comfortable coming back for more.
Also, using drop-down menus to outline segments of the site which have additional pages gives customers the ease of navigating through the content of your other pages. This is a more user-friendly option as opposed to a click-to-navigate layout style where a customer would have to clicks many times to see all the content on your site.
The structures in all the pages should be as constant and consistent as possible. Once you pinpoint and follow a certain theme in your site, be sure that you maintain that theme throughout the rest of the pages. This allows your customers to associate that theme with you or your business and helps them to get used to the site more easily. Making each page a different theme and structure will make people wonder if they’ve misclicked and gone to a different site entirely.
For ease of navigation, it is also important to ensure that the general structures of all the pages under a given tab are structured in a hierarchical manner. As an example, if you are listing products, it is important to have proper categorization and classification of each product. This method is particularly suitable for organizing sites that have numerous pages.
A Good Visual Presentation
When creating a site, it is good to generally provide an aesthetically pleasing look. Achieving such aesthetics is not a complicated process. One of the things you can do is to use negative space. The white space between content gives customers a break from the content and ideas presented. It helps them to process the information they have seen and read. A site whose content is clumped together appears cumbersome, making the content unappealing to the reader.
The Gestalt Theory comes in handy when trying to make sure that the page is as aesthetically pleasing to the eye as possible. One element that helps move your website towards that goal is knowing which items need to be kept together and which ones need some separation. Items on the site that are grouped together give customers a sense of an orderly classification where such items have similar attributes. Knowing how to play around with spacing and balancing it with the nature of the content ensures that customers can enjoy navigating your site. You could also play around with contrast to come up with something that is attractive to behold.
In conclusion, when creating a website, having a good first impression is vital as it gives customers the desire to come back. To enhance the impression of your site, you should take keen note of the need to be simple in design and structure yet unique in content. The content of your site should be accurate and properly dated to help with easy navigation. It should also be formatted with fonts and different text sizes to emphasize the importance of particular areas or information to the reader, and each page should be easy to navigate. To achieve this, you need to use a layout that favors your website’s intent.
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