Record industry guru Jimmy Iovine has big plans for Apple Music, according to a Bloomberg report. In the coming months and years, the service will begin to expand into video content creation, the news outlet says. Early on the list of potential projects: a sequel to R. Kelly‘s YouTube series.
Other projects Iovine is working on include a bio-series on Dr. Dre, and various unnamed ideas with producer Brian Grazer (“Empire,” “A Beautiful Mind“) and director J.J. Abrams (“Westworld,” Star Wars), the report says.
Whether Apple Music aims to bridge the video/music streaming gap between services like Netflix and Spotify remains to be seen, but its reported focus on that space is interesting. Not only could music videos, live music and music-oriented series find a home there — Apple Music is also considering shorter content, like a Carpool Karaoke series spun off of “The Late Late Show with James Corden.” The first episode of that spinoff, featuring Alicia Keys and John Legend, is due to come out later this year.
Apple didn’t respond to a request for comment.