Every business, no matter the industry has a website now. And with websites comes a need for those website to be the best they can be. There are many unexpected industries that can improve their company’s bottom line through the use of search engine optimization (SEO). Getting to the top of Google can be a challenge but knowing where to focus your efforts first can help.
The food industry can benefit greatly from using good SEO techniques. For example, restaurants will want to make sure that their name, address and phone number are consistent across the web. Grocers and farmer’s markets will want to make sure that they offer accessible, easy-to-use websites where customers can see what is available in just a few clicks. Farmers and ranchers will want to make sure that they offer clear photos of animals that they are selling or breeding with keyword-rich descriptions under them.
If your business is in healthcare, you should improve your medical SEO just like any other business. When Google released their 2018 search engine raters guide, they put a major emphasis on making sure that each medical website was overseen by a professional who had credentials to back up what they were saying. Therefore, you need to make sure that you create an About Us pages listing all the professional’s credentials.
You also need to make sure that the rater can find other references to the individual that are located across the internet. Consider trying to get articles published online by medical organizations. Furthermore, you need to link out to professional articles and scientific studies to back up any claims that you are making.
In July 2018, Google released their SEO automotive guidebook. One of the things that they emphasized in this book was to focus on customers who are ready to make a purchase by focusing on long-tail keywords in your geographical market.
A great way to do this is to concentrate on generating more reviews. Over 80 percent of customers looking online trust these reviews as much as they would a review coming from a personal friend. Having your business connected to services like Google My Business is essential. The automotive guidebook also emphasizes the need to optimize for mobile as many shoppers are using their smartphones to find out more details when shopping for a new or used car.
Despite the fact that their merchandise may be more than 100 years old, it is important that antique stores concentrate on their SEO to bring new customers in the door. One of the first things that these stores should do is claim all their social media accounts. Once that is done, they should then, post their finds to social media regularly. This lets potential customers know what is available. They also need to create a website filled with informative webpages that will connect with antique buyers. One interesting way to do this is to build content silos filled with pages focusing on different categories. Then, divide that content into subsections making it easy to navigate – for both human and machine visitors – at a moment’s notice.
There are many different industries that can benefit from SEO. If you are interested in using the internet to increase your company’s bottom line, then start applying these ideas to your specific circumstances today.